Common Thread is a social media and influencer agency. We run your channels, connect you with creators your customers already follow, and show you exactly what it sells.
Brands we've created for
Most brands come to us after an agency that sent decks, reported impressions, and never moved sales. Here's what's different.
Start with one service and add more once it's working. Combine two or more and you'll get a bundled rate, quoted in your free proposal.
We plan, shoot, edit, and post your content, then answer comments and DMs so your accounts grow while you run the business.
We find creators whose followers look like your customers, then handle the outreach, contracts, briefs, and tracking from first DM to final post.
A typical starting campaign mixes a group of micro-creators posting in exchange for your product with a larger creator on a paid post. One product-for-post creator we matched with GOTRAX reached 1.2 million views on TikTok.
A standing roster of creators who post about you every month, so momentum never resets between campaigns, and their content fuels your ads.
Most clients move to always-on after their first campaign.
Get a free audit of your social channels and a custom proposal with pricing. No call needed to get it.
Real numbers from brands where we run everything: the content, the creators, and the strategy behind both.
GOTRAX
Electric scooters, e-bikes, and hoverboards
7 figures
in website sales driven by social last year
Every piece of GOTRAX social content and every creator you'll find talking about the brand comes from us, from strategy and outreach to filming and the final edit. Brand searches are up 58% this year alone.
Coleman Powersports USA
Off-road vehicles and powersports
0.0x
brand searches at peak season vs. last year
We took over Coleman's social content in 2026. By spring, more people were searching for the brand by name than at any point in the last five years.
Tap any screen to watch. Creator partnerships and brand launches, with the views they earned.
You approve everything before it goes live, and you always know what's happening and why.
We review your channels and competitors, then send a custom plan with pricing.
Once you sign on, a content plan and hand-picked creators who fit your audience.
Content goes live and creators start posting, all approved by you first.
A plain-English monthly report, and more budget behind whatever's working.
I've spent more than 16 years in social and influencer marketing, and along the way I built a process that turns out high-quality content and steady growth without the bloat of a big agency.
That means you get expert strategy, content, and creator management for about what you'd pay a junior social media hire, with no recruiting, no training, and no guesswork.
And honestly, I love this work. Making content and watching it move the numbers for a brand is the best part of my job.
When you work with Common Thread, you work directly with me and my Dallas-based team, not an account manager passing messages along.
A review of your current channels and two or three competitors, the quick wins we'd make first, a sample of creators who fit your audience, and a proposal with pricing. It's yours to keep whether or not you work with us.
Yes. Campaign prices are all-in, so what we quote is what you pay. For product-for-post campaigns, you supply the product and we handle everything else.
Yes. Combine any two or more services and we'll quote a bundled rate in your proposal. Most clients pair social media management with an always-on creator program.
No. Monthly services are month to month, and campaigns are priced per campaign. You stay because it's working, not because a contract says you have to.
Mostly micro and mid-size creators, usually 10,000 to 250,000 followers. Their audiences trust them more, engage more, and cost less per sale than big names.
Influencer campaigns usually show results within weeks of going live. Organic growth builds over two to three months as we learn what your audience responds to.
You do. Content we make for your channels is yours, and we negotiate usage rights with creators so you can run their posts as ads.
For most influencer campaigns, yes. Creators need to try what they recommend. We handle the logistics and tell you exactly what to ship and where.
Tell us about your brand. Within 2 business days you'll get:
Prefer to pick a time now? Book a 20-minute call
Or email hello@commonthread.social